By Tia Norris, May 2018 Issue of Echo Magazine in Phoenix, AZ.
The worlds of Facebook, Instagram, Snapchat, and other social media platforms have completely revolutionized the fitness industry. Social media has, seemingly overnight, transformed virtually every facet of how we do business in fitness. It has forever changed information access, coaching, marketing, group accountability, perceptions of ideal physiques, trends and so on.
Love it or hate it, it seems as though social media is here to stay. So, I’ve put together my Trainer Tia’s Do’s and Don’ts when it comes to combining your favorite social media platform with your fitness journey.
Do vet the accounts you follow.
Social media can be a vast resource for knowledge, motivation and accountability. These are the three biggest things that most people want from a trainer or other fitness guide. If you find the right accounts to follow (easier said than done), you can get all three of these things for free! So, how does one find the right accounts to follow? Here are some pointers on what to avoid that will help you make that determination.
First, avoid profiles trying to sell things or recruit people to sell things (read: pyramid scheme). If they are constantly giving “shoutouts,” referrals, discount codes and tags, they are probably not in it for you – this kind of user is posting to promote themselves. Be wary taking advice from people who don’t want to really help you, in the end.
Also, avoid putting a lot of stock in profiles that don’t reflect your values (i.e. if you’re a vegan bodybuilder, I’d advise against following the bodybuilders who worship the animal protein part of their process). This is different for everyone, so you’ll know when you see it. Just know it’s OK to hit unfollow.
Last, but not least, avoid thirst traps (unless you’re into that kind of thing, of course). If someone looks amazing but fails to accurately relay the details of their workout program, goals, or progress, just realize that they’re best classified as eye candy and not a fitness authority. And that’s OK too.
Don’t overwhelm your followers with nudes parading around as “progress pics.”
Let’s be real, there’s already enough of that out there. Tasteful displays of physiques are one thing, but when 80 percent of your pictures are in the same booty-popped pose with way too much skin, you’re probably not taking “progress pics” anymore.
Do ask for advice and help from your favorite fitness guides.
Again, this information is free and can go a long way. Let your favorite accounts know what you’d like to see or learn and I can almost guarantee that, if they care about their reputations, they’ll answer your questions. Give it a shot. You’re not the only one who wants to know that particular answer, I promise you.
Don’t be fooled by fool’s gold.
Meaning, don’t feel compelled to try that “amazing new ab shredder guaranteed to give you a six pack in six days” … it’s not going to work. Tag your trainer friend on the post or ask your trainer if that movement or program actually works. More than likely, it’s just another sensational marketing ploy that doesn’t actually transform your body. Remember, the old school basic movements have been around for thousands of years for a reason: because they work! This new fad, diet, juice/shake, program that looks seem too good to be true – is most likely a waste of your time. Instead, find profiles that relay the realistic amount of hard work and dedication that it takes to have an ideal physique. Remember, results take time!
Like that picture. Tag your fitness friends on something that you like. Post your story with courage and belief in yourself. With the new algorithms in social media, this will result you seeing more of what you like in your feed. It’s not like you have a finite number of “likes” that you can give out. Be liberal with your liking, it lets the platform know what you’d like to see more of. Don’t be afraid to put yourself out there and engage with the users you admire or the content you are interested in.
Don’t compare yourself to those heavily edited photos of perfection.
I write about this frequently because it’s so prevalent. Remember, Photoshop is an incredible editing tool that can completely alter a physique, before/after comparisons, adjust lighting, draw in shadows/cuts, slim a waist, enlarge a bicep, and much more. Many photos you see on social media are not real. Please remember this when you’re comparing yourself to anything you scroll past!
Social media has become a huge part of our daily lives, and it certainly has its own decorum. Hopefully, these Do’s and Don’ts give you a taste of how a professional sees fitness and social media working (and not working) together. In the end, though, it’s your journey so customize as you see fit.